The current global health situation is strongly affecting small businesses.
Government-mandated curfews and shutdowns, social distancing protocols, unrest and worry combined have left a negative impact and left small business owners wondering if their work will survive – and how.
As the year slowly draws to a close, the stats start to pour in and show the exact numbers – it’s worth taking a look.
1. Use Social Medias
It’s no secret that social media has transformed the way businesses communicate with their customers and market their products. In fact, social media has become such an integral part of the business world that nearly two-thirds of all companies have active social media accounts.
There are a number of ways in which social media can help businesses, including:
Generating leads: Social media can be a great way to generate leads for your business. By creating informative and engaging content, you can attract potential customers to your products or services.
Building relationships: Social media is also a great platform for building relationships with your customers. By responding to comments and questions, you can create a rapport with your audience and show them that you care about their experience with your brand.
Increasing brand awareness: Social media can be an effective tool for increasing brand awareness. By sharing your content with a wider audience, you can reach more people and create a larger following for your business.
So if you have business or you are going to start one, then keep in mind that having trending content on social media like Instagram is a huge advantage. In order to stay relevant and popular, you have to buy instagram links from SocialWick!
2. Invest In An Amazing Tech Stack
You can remedy this by turning to new cloud-based services and team collaboration tools that enable quick and easy use from home, across multiple devices.
There are dozens of small business marketing tools on the market that replace outdated desktop technology!
Whether it’s data storage or the corporate phone system that replaces the office landline, few pieces of equipment can’t be replaced by their contemporary counterparts.
3. Consider Hiring Freelancers
Outsourcing to a software development company, freelancers and independent contractors will save you the money needed to invest in business development , as well as pay decent salaries to your current employees. .
It is often better to have, for example, a dedicated marketing agency with a specific contract than an entire in-house marketing department.
Hiring contract workers has an added benefit. They view each project as an opportunity to build lasting relationships with employers and do their best to provide high quality service every time!
5. Improve Your Local SEO
The main goal of local SEO is to target potential customers who live in your neighborhood/city . If you optimize it correctly, you will rank at the top of relevant local searches and outperform your local competitors.
Perform SiL-Oriented Keyword Research
SiL is short for Service in Locations. Examples of SiL keywords would look like “hair salons in Concord” , or “24/7 plumber in Newark” .
These keywords are essential right now, and finding them is easy. You can use a free keyword generator like this one, or just use Google’s autocomplete to see suggested searches.